Stay current with the latest social media image dimensions for 2026. This comprehensive guide covers optimal image sizes for Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube, and Snapchat including profile photos, cover images, posts, stories, and ads.
| Image Type | Recommended Size | Aspect Ratio | File Format | Max File Size |
|---|---|---|---|---|
| Profile Photo | 320×320 px | 1:1 (square) | JPG, PNG | N/A |
| Feed Post (Square) | 1080×1080 px | 1:1 | JPG, PNG | 30 MB |
| Feed Post (Portrait) | 1080×1350 px | 4:5 | JPG, PNG | 30 MB |
| Feed Post (Landscape) | 1080×566 px | 1.91:1 | JPG, PNG | 30 MB |
| Instagram Story | 1080×1920 px | 9:16 | JPG, PNG | 30 MB |
| Instagram Reels | 1080×1920 px | 9:16 | MP4, MOV | 4 GB |
| Carousel Post | 1080×1080 px (each) | 1:1 preferred | JPG, PNG | 30 MB each |
| Image Type | Recommended Size | Aspect Ratio | Notes |
|---|---|---|---|
| Profile Photo | 180×180 px | 1:1 | Displays at 170×170 on desktop |
| Cover Photo (Personal) | 820×312 px | 2.63:1 | Minimum 400×150 px |
| Cover Photo (Business Page) | 820×312 px | 2.63:1 | Same as personal |
| Shared Image Post | 1200×630 px | 1.91:1 | Optimal for link previews |
| Feed Photo Post | 1200×1200 px | 1:1 | Square preferred |
| Facebook Story | 1080×1920 px | 9:16 | Full screen mobile |
| Event Cover Photo | 1920×1080 px | 16:9 | Displays smaller on mobile |
| Group Cover Photo | 1640×856 px | 1.91:1 | Previously 820×428 |
| Image Type | Recommended Size | Aspect Ratio | Max File Size |
|---|---|---|---|
| Profile Photo | 400×400 px | 1:1 | 2 MB |
| Header/Cover Photo | 1500×500 px | 3:1 | 5 MB |
| In-Stream Photo | 1200×675 px | 16:9 | 5 MB |
| Twitter Card (Link) | 1200×628 px | 1.91:1 | 5 MB |
| Twitter/X Premium Post | 1200×1200 px | 1:1 to 16:9 | 5 MB (Premium: higher) |
| Image Type | Recommended Size | Aspect Ratio | Notes |
|---|---|---|---|
| Profile Photo | 400×400 px | 1:1 | Displays at 300×300 |
| Background Photo | 1584×396 px | 4:1 | Personal profile banner |
| Company Logo | 300×300 px | 1:1 | Company page logo |
| Company Cover Image | 1128×191 px | 6:1 | Company page banner |
| Shared Image Post | 1200×627 px | 1.91:1 | Link preview images |
| Shared Link Post | 1200×628 px | 1.91:1 | Open Graph image |
| Sponsored Content | 1200×627 px | 1.91:1 | Single image ads |
| Content Type | Recommended Size | Aspect Ratio | Duration/Size Limits |
|---|---|---|---|
| Profile Photo | 200×200 px | 1:1 | N/A |
| TikTok Video (Vertical) | 1080×1920 px | 9:16 | 15s-10min, up to 4GB |
| TikTok Video (Square) | 1080×1080 px | 1:1 | Not recommended |
| TikTok Ads (Video) | 1080×1920 px | 9:16 or 1:1 | 5-60 seconds |
| Image Type | Recommended Size | Aspect Ratio | Notes |
|---|---|---|---|
| Profile Photo | 165×165 px | 1:1 | Circular display |
| Standard Pin | 1000×1500 px | 2:3 | Optimal for feed |
| Square Pin | 1000×1000 px | 1:1 | Acceptable but less common |
| Long Pin (Max) | 1000×2100 px | Up to 1:2.1 | Gets cut off in feed |
| Board Cover | 340×340 px | 1:1 | Square thumbnail |
| Pinterest Story Pin | 1080×1920 px | 9:16 | Multi-page feature |
| Image Type | Recommended Size | Aspect Ratio | File Requirements |
|---|---|---|---|
| Channel Profile Photo | 800×800 px | 1:1 | JPG, PNG, GIF, BMP (under 4MB) |
| Channel Banner | 2560×1440 px | 16:9 | Safe area: 1546×423 px |
| Video Thumbnail | 1280×720 px | 16:9 | Under 2MB, JPG, PNG |
| YouTube Story | 1080×1920 px | 9:16 | 7 seconds max |
| YouTube Shorts | 1080×1920 px | 9:16 | 60 seconds max |
JPG: Best for photographs and images with many colors. Smaller file sizes, some compression loss. Use for most social posts. PNG: Best for graphics, logos, text overlays. Supports transparency, larger files. GIF: Animated images, limited colors. WebP: Modern format with excellent compression, not universally supported yet.
Design images with mobile in mind—70% of social media consumption is on mobile devices. Keep important elements (text, faces, logos) centered and away from edges where cropping occurs. Test how images display on both desktop and mobile before posting.
Facebook previously limited text coverage to 20% of image; this rule relaxed but ads with less text perform better. Instagram has no text limit but readability is key. Use high contrast between text and background. Recommended text-to-image ratio: 20-30% maximum coverage.
Most platforms support multiple aspect ratios. Instagram accepts 1:1, 4:5, and 1.91:1. Choose based on content: 1:1 (square) for product photos, 4:5 (vertical) for maximum mobile screen real estate, 1.91:1 (landscape) for panoramic shots.
Use 1080×1350 px (4:5 ratio) for maximum feed visibility on mobile. Square posts (1080×1080) work for grid aesthetics. Carousel posts should maintain consistent sizing across all slides. Stories: place key content in center 1080×1350 safe zone (corners can be cropped).
Upload images at least 1200 px wide for crisp display. Profile photos: use simple logos or headshots that work at small sizes. Cover photos: avoid important content in bottom 24 pixels (can be covered by profile photo on mobile).
Use 1200×675 px (16:9) for optimal timeline display. Images crop to 2:1 on timeline—important content should fit this ratio. Avoid excessive text; Twitter displays cleaner with minimal text overlays.
Use high-quality, professional images. Background photo (1584×396): showcase work, values, or personal brand. Keep company logos simple and recognizable at small sizes. Shared posts perform best with clean, infographic-style images.
Always shoot or design for 9:16 vertical format. Keep text and important visuals in center 90% of frame (avoiding top and bottom 5% where UI elements appear). First frame is thumbnail—make it eye-catching.
Pinterest favors vertical images. Optimal 2:3 ratio (1000×1500) gets most screen space in feed. Text overlays work well—Pinterest is search-driven, so descriptive text helps discoverability. Avoid images taller than 1:2.1 ratio (get cut off).
Uploading images smaller than recommended results in pixelation and blurriness. Always start with larger dimensions than required. Platforms downscale well but upscaling low-res images creates poor quality.
Platform UI elements (profile photos, buttons, captions) can cover parts of images. Leave margins: Instagram Stories safe zone is 1080×1350 px centered within 1080×1920 frame. YouTube banner safe area is 1546×423 px centered in 2560×1440 image.
Use consistent profile photos across all platforms—builds recognition. Resize a master high-res image (2000×2000 px) to each platform's requirements. Maintain color schemes and logo placement consistency.
Images may look great on desktop but fail on mobile. Preview posts on actual phones before publishing. Text that's readable at desktop size often becomes illegible on mobile. Minimum recommended font size: 40 px for mobile readability.
Social platforms compress uploaded images. Starting with uncompressed or lightly compressed images (90-95% quality JPG) gives algorithms room to work. For JPG, use 80-90% quality setting for web optimization before upload.
Use image optimization tools before uploading: TinyPNG/TinyJPG for compression without visible quality loss. Adobe Photoshop "Save for Web" feature. Squoosh (web-based) for testing different formats and compression levels. Target: under 1MB for fast loading while maintaining quality.
Each platform compresses differently. Instagram heavily compresses (can lose 30-50% quality). Facebook is moderate. LinkedIn preserves more quality for professional images. Upload maximum allowed resolution to maintain post-compression quality.
For feed posts: 1080×1350 px (4:5 ratio) maximizes mobile screen space. For Stories/Reels: 1080×1920 px (9:16). Square posts (1080×1080) work but show less content on mobile feeds.
Yes, ideally. Each platform has different optimal dimensions and aspect ratios. At minimum, create versions for: vertical (9:16 for Stories/TikTok), square (1:1 for Instagram/Facebook), and landscape (16:9 for YouTube/Twitter). Reuse by cropping appropriately.
Likely causes: uploading images smaller than 1080 px wide, excessive pre-compression before upload, or not using RGB color mode. Solution: upload images at exactly 1080 px width (or height for vertical), save as JPG at 90% quality, ensure RGB color mode.
No single ratio works perfectly everywhere, but 1:1 (square) has widest compatibility: Instagram, Facebook, Twitter, LinkedIn all support it. For video, 9:16 (vertical) works on Instagram Stories, TikTok, YouTube Shorts, Facebook Stories.
Depends on platform and goal. Pinterest and LinkedIn: text helps (infographics perform well). Instagram and TikTok: minimal text preferred (use captions instead). Facebook ads: less text coverage increases reach. Always ensure text is readable on mobile (minimum 40 px font).
Major platforms update dimensions 1-2 times per year. Subscribe to official platform blogs for updates. Profile and cover photo sizes change infrequently. Feed post sizes have been stable since 2020. Story formats (1080×1920) are now standardized across most platforms.