Social Media Image Sizes for Every Platform (2026)

Social media image sizes at a glance

Every network compresses and rescales uploads, so the goal is to upload at the size each one displays at full resolution, in the right shape. These are the sizes to design at, as of 2026.

Profile photos are cropped to a circle on every network listed. Keep the face or logo inside the central circle and leave the corners plain.

Instagram image sizes

Instagram stores photos at a maximum width of 1080 px. Wider uploads are scaled down; anything under 320 px wide is enlarged and looks soft. The accepted shapes run from 1.91:1 landscape to 3:4 portrait; outside that range the app crops.

The grid crop is easy to calculate. A 1080 × 1350 post shown as 3:4 keeps a 1012 × 1350 window (1350 × 0.75), so 34 px disappear from each side. Keep text at least 40 px in from the left and right edges and it survives both the feed and the grid. All slides in a carousel take the ratio of the first slide.

Facebook image sizes

• Profile picture: upload at least 320 × 320. It displays as a small circle (under 200 px) and overlaps the bottom-left of the cover on desktop.
• Feed photos: 1080 px wide. Facebook shows portrait images up to 4:5 in full; taller images are cropped in the feed preview.
• Link previews: 1200 × 630 (1.91:1), taken from the page's og:image tag.
• Stories: 1080 × 1920, same safe margins as Instagram.

Facebook cover photo size

Meta displays the cover at 820 × 312 on computers (2.63:1) and 640 × 360 on phones (16:9), with a 400 × 150 minimum. One file has to serve both shapes. Design at 1640 × 924, which is the phone shape at double resolution. Desktop shows only the middle 1640 × 624 band, cutting 150 px off the top and bottom, so keep all text and logos inside that band.

Full upload (phone view) 1640 × 924 pxDesktop visible band 1640 × 624 px

X (Twitter) image sizes

The header is cropped differently on phones and the profile photo covers its lower-left corner, so put the key content in the center and upper half. When a post has two to four images, X crops each one in the timeline; tapping opens the full image.

LinkedIn image sizes

On the personal background, the profile photo sits over the lower-left area on desktop and the center-left on mobile. Text placed on the right half of the banner is the safest.

YouTube image sizes

• Thumbnail: 1280 × 720 (16:9), minimum width 640 px, under 2 MB, JPG, PNG, GIF or BMP. Thumbnails are often shown under 400 px wide, so use few words in large type, and leave the bottom-right corner clear for the duration badge.
• Channel banner: 2560 × 1440, minimum 2048 × 1152, under 6 MB. TVs show the whole image; desktop shows a strip about 2560 × 423; the area guaranteed to appear on every device is the central 1546 × 423.
• Profile picture: 800 × 800, shown as a circle.
• Shorts: 1080 × 1920 (9:16). The title, buttons and channel name cover the bottom and right edges.

Pinterest and TikTok sizes

Pinterest is built around the 2:3 portrait pin: 1000 × 1500 px. Pins much taller than 2:3 can be cut off in the home feed and show in full only when opened, so long infographics lose their bottom part in the grid. Square 1000 × 1000 pins work but take less space.

TikTok is full-screen 9:16, 1080 × 1920, for both video and photo-mode posts. The caption, sound bar and action buttons cover roughly the bottom 20% and a strip down the right edge, so keep text in the upper-middle area. The profile photo needs at least 200 × 200 px.

Safe zones for 9:16 Stories, Reels and Shorts

Vertical formats share the same canvas but every app layers its interface on top. One template with conservative margins works across all of them.

1. Start from 1080 × 1920. This is the shared canvas for Instagram and Facebook Stories and Reels, YouTube Shorts and TikTok.
2. Keep the top 250 px clear for the account name, progress bar and close button.
3. Keep the bottom 340 px clear (about 18% of the height) for captions, reply bars and call-to-action buttons. TikTok's caption area is the deepest of the group.
4. Leave 120 px on the right for the like, comment and share buttons on Reels, Shorts and TikTok.
5. Check the 4:5 crop. Reels can also appear in the feed cropped to 4:5 (the central 1080 × 1350). Keep the headline inside that band too.

Link-preview (Open Graph) image size

When a URL is shared, most networks and messaging apps pull the page's og:image. Use 1200 × 630 px (1.91:1) and keep the file under about 5 MB; on X, add twitter:card set to summary_large_image to get the large preview. Some apps (WhatsApp and iMessage in some layouts) crop the preview toward a square, so keep the main subject in the central 630 × 630 area.

Upload quality: format and color

• JPG for photographs at high quality (around 85-90%). Each network recompresses, so starting from a heavily compressed file compounds artifacts.
• PNG for graphics with text, logos or flat color. It avoids blocky edges around letters.
• sRGB color. Wide-gamut files (Display P3, Adobe RGB) can look dull or shifted after upload.
• Exact pixel sizes. Uploading 2160 × 2700 to Instagram gains nothing, because it is scaled to 1080 wide. Uploading 1080 × 1080 to a 1584 × 396 LinkedIn banner, though, forces a crop and an upscale.

Sizes for paid placements on the same networks are on the banner ad sizes page. For how ratios like 4:5 and 16:9 compare, see the aspect ratio guide, and for turning social images into prints, the photo print sizes and picture frame sizes guides. Phone display dimensions, which explain why 1080 px is the working width, are on the phone screen sizes page.

Frequently asked questions